Samantha Wei-yue Sheng is Case Manager, Clinical Operations at Brandnew Consulting Group—Shanghai. Serving as the practice’s lead case manager, she oversees day-to-day coordination across intake, assessment scheduling, workflow execution, and quality assurance, ensuring every case advances on a clear timeline with defined owners and checkpoints. Samantha leads counselor alignment and family communications, integrates visa/logistics planning into academic milestones, and maintains the operational controls that protect confidentiality, ethics, and student well-being.
With a finance degree from Shanghai University, Samantha brings analytic rigor to clinical operations. Before joining Brandnew Group, she was a financial and investments manager at a multinational energy corporation, experience that shaped her precision in risk management, capacity planning, and systems implementation. At Brandnew, Samantha has implemented and now manages the clinical workflow stack—standardized intake protocols, case dashboards, submission QA gates, and escalation pathways—reducing variability in service delivery and improving visibility for families, school counselors, and faculty collaborators.
Samantha’s practice philosophy is student-centered and equity-minded: increase access to global education while safeguarding process integrity. By combining financial discipline with coordinated care, Samantha ensures each student receives consistent, individualized support—from first inquiry through portfolio submission, interviews, and transition—advancing Brandnew Group’s mission to deliver reliable outcomes through structured, ethical, and transparent operations.