Our Story

At Brandnew Consulting Group, we are a client-centered consulting firm dedicated to guiding students on life-changing educational journeys in music and the arts. In the past year alone, our expert team has delivered insights that fueled success for over 100 initiatives and personally supported more than 250 individuals in achieving their academic ambitions. Whether you’re exploring creative degrees or applying to top international arts programs, our tailored approach ensures you’re in the driver’s seat—while we navigate the path together.

Brandnew Consulting Group is a premier, client-centered consulting firm, specializing in marketing, branding, and education consulting. With a commitment to delivering the highest standard of expertise, Brandnew Consulting Group provides world-class services to help global brands succeed in the Chinese market and guide students through their study abroad journeys.

Our mission to care, to teach, to discover is achieved daily through a culture of exceptionalism. Our values of performance, respect, integrity, diversity, and excellence (PRIDE) influence the way we show up each and every day for our clients, our scholars, and our communities.

​Founded in 2017, Brandnew Group brings pride, success and the best outcomes for all who walk through our doors.

Brandnew Group consists of four consulting centers:

  • Brandnew Group Shanghai, our flagship acute consulting center

  • Brandnew Group Phoenix, a dedicated  in-network university liaison

  • Brandnew Group New York, our eastern US liaison

  • Beso Music Academy, the leading preparatory school for the musicians of tomorrow

Our mission to care, to teach, to discover is achieved daily through a culture of exceptionalism. Our values of performance, respect, integrity, diversity, and excellence (PRIDE) influence the way we show up each and every day for our clients, our scholars, and our communities.

Our mission is achieved through the leadership of a team of executives, department chairs, and overseers.

We aim to foster excellence in business and academic pursuits and increase success for clients at the community level.