Our Story

At Brandnew Consulting Group, we are a client-centered education clinic dedicated to guiding students on life-changing educational journeys in music and the arts. In the past year alone, our expert team has delivered insights that fueled success for over 100 initiatives and personally supported more than 250 individuals in achieving their academic ambitions. Whether you’re exploring creative degrees or applying to top international arts programs, our tailored approach ensures you’re in the driver’s seat—while we navigate the path together.

Brandnew Consulting Group is a premier, client-centered education clinic, specializing in study abroad, research and curriculum development in music and the performing arts. With a commitment to delivering the highest standard of expertise, Brandnew Consulting Group provides world-class services to help global brands succeed in the Chinese market and guide students through their study abroad journeys.

Our mission to care, teach, and inspire is achieved daily through a culture of exceptionalism. Our values of performance, respect, integrity, diversity, and excellence (PRIDE) influence the way we show up each and every day for our clients, our scholars, and our communities.

Founded in 2019, Brandnew Group brings pride, success and the best outcomes for all who walk through our doors.

Brandnew Group consists of five consulting centers and one music education institution:

  • Brandnew Group Shanghai, our flagship acute consulting center

  • Brandnew Group Phoenix, a dedicated  in-network university liaison

  • Brandnew Group New York, our eastern US liaison

  • Brandnew Group Hong Kong, our Asia satellite location

  • Brandnew Group Los Angeles, our film studies and drama speciality clinic

  • Beso Music Academy, the leading preparatory school for the musicians of tomorrow

Our mission to care, teach, and inspire is achieved daily through a culture of exceptionalism. Our values of performance, respect, integrity, diversity, and excellence (PRIDE) influence the way we show up each and every day for our clients, our scholars, and our communities. Our team meticulously addresses the needs of students and their families, offering extensive support throughout the application process. Beyond consulting and application services, we provide bilingual courses and masterclasses with university professors to enhance students’ skills and adaptability to the overseas learning environment.

At Brandnew Group, our vision is not only to facilitate successful study abroad applications but also to help clients realize their musical dreams, ensuring that each one gains the maximum benefits and personal growth during their study abroad journey.

Brandnew Group stands out for our comprehensive and personalized service values. Our team is comprised of experienced educators, artists, and study abroad specialists committed to providing the highest standard of expertise, professional advice and support to help students achieve their musical dreams.

Our mission is achieved through the leadership of a team of executives, department chairs, and overseers.

We aim to foster excellence in business and academic pursuits and increase success for clients at the community level.